Fueling tomorrow’s game, today.
2,500+
ATTENDEES
200+
STARTUPS
150+
INVESTORS
100+
SPEAKERS
5
TRACKS
Sports Tech Nation has transformed from a local community event into a global stage for sports innovation. Over the past seven years, it has become the meeting point for leaders, innovators, and changemakers shaping the future of the industry. More than just an event, it’s where ideas spark, partnerships form, and the next generation of sports and technology is defined. If you want to be where the future of sports is built — this is the place.
From a Community to a Global Sports Tech Summit
WHAT STN OFFERS YOU?
Founders
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Pitch your startup to investors, federations, and corporate decision-makers actively looking for new solutions.
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Gain insights from industry leaders and refine your product-market fit based on real market needs.
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Build a global network to accelerate your business growth and international expansion.
Investors
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Access a curated pipeline of high-potential sports tech startups from around the world.
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Stay ahead of market trends through exclusive content tracks and innovation tours.
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Forge valuable connections with fellow investors, corporate VCs, and industry stakeholders.
Right Holders
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Discover breakthrough technologies to enhance athlete health, fan experience, stadium operations, and data analytics.
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Engage directly with startups, innovation hubs, and solution providers tailored to sports organizations.
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Learn from best-in-class clubs and federations leading the next generation of sports performance and management.
Executives
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Discover innovative technologies that can transform your organization's performance, operations, and revenue.
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Network with other executives, investors, and entrepreneurs shaping the future of the sports industry.
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Identify strategic partnerships and growth opportunities across global markets.
PREVIOUS SPEAKERS
Over the years, Sports Tech Nation has welcomed some of the brightest minds leading the future of sports, technology, and innovation. Previous speakers include:
Marc Makowski
SVP of Creative Direction & Innovation at Adidas
Cristina Graça
Chief Health & Performance Officer at SL Benfica
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Benny Folkmann
Managing Director FC Bayern München eV, Initiative Red against Racism
Zeljko Karajica
Managing Director of ELF
Mischa Zverev
Former Professional Tennis Player
Haruka Gruber
Senior Vice President at DAZN
Cristina Carranza
Global Head Sales at GGTECH
Christian Ruf
Director of Digital and Innovation at VfB Stuttgart
Alfredo Gutiérrez
LALIGA's Director of Digital Strategy
Alexander Bielefeld
Director Global Policy & Strategic Relations at FIFPRO
PICK YOUR CONTENT TRACK
Focus on what matters most to you. From fitness tech to football analytics, each track at STN 2025 offers tailored sessions, showcases, and networking to match your interests. Dive in and design your own experience.
From personalization to AI-powered storefronts, this track showcases innovations driving the sports retail revolution. We’ll unpack how brands are using tech to connect directly with consumers—online, offline, and everywhere in between.
RETAIL & DTC
TECHNOLOGIES
The game doesn't end on the field. This theme dives into immersive entertainment, gamification, AR/VR, and next-gen storytelling tools that are redefining how fans connect with sports, teams, and each other—online and in-stadium.
Fan Experience &
Sportainment
From elite performance to everyday wellness, this track explores how technology is transforming the way we train, recover, and stay healthy. Discover the latest in wearables, recovery tech, connected fitness, and digital health platforms shaping the future of movement.
Health &
Fitness Tech
Where innovation meets infrastructure. Explore how urban environments are becoming smarter through integrated mobility, connected venues, sustainable design, and cross-sector collaborations that improve how we play, watch, and live sport.
Smart Sports
Cities
Performance meets precision. Dive into the data that’s changing football from player tracking and tactical insights to fan intelligence and scouting tools. This is where coaching, recruitment, and fan engagement get smarter.
Data & Football
Analytics
NETWORK & PARTNERS
Ways to Engage at STN 2025
The real magic happens beyond the stage. From curated matchmaking to exclusive gatherings and hands-on exhibitions, every moment is designed to connect you with the people, ideas, and opportunities shaping the future of sports.
Connect with top executives, investors, startups, and innovators through curated matchmaking sessions designed to foster real business opportunities. Meet the right people — and spark partnerships that last beyond the summit.
Networking & Matchmaking
Join select gatherings tailored for founders, investors, and industry leaders. Whether at private content track meetups or dedicated networking lounges, these curated spaces create the ideal environment for high-value conversations.
Exclusive Gatherings
Get inspired by industry trailblazers sharing the latest trends, strategies, and success stories in sports tech. From innovation leaders to game-changing entrepreneurs, every session is designed to challenge and fuel your thinking.
Engaging Speakers
Experience the future of sports tech firsthand. Our Exhibition Hall features 150+ startups showcasing cutting-edge solutions across health, performance, fan engagement, data, and more.
Trade Shows
Kick off your STN experience with an evening of relaxed, high-energy networking at the International Welcome Cocktail. Mingle with global attendees in a casual setting before the summit officially begins.
Welcome Cocktail
Capture unforgettable moments that define the future of sports. Whether it's a breakthrough demo, an epic panel, or a chance meeting with a future partner — STN 2025 is full of experiences you won’t want to miss.
Sports Tech Moments
Sports tech nation experience
Share. Learn. Engage. Network. Meet the future of sports.
SPORTS TECH NATION 2025 • MUNICH, GERMANY • DEC. 01-03 •
2025 HQ
CONTACT US
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Am Messesee 2, 81829 München, Germany
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